How Todd Lubar is Helping Revive Baltimores’ Real Estate Market

Baltimore got hit hard by the housing market’s collapse of 2008. The government and the private sector have in recent times partnered up to breathe new life into this once vibrant industry. Today, the number of houses facing foreclosures has gone down by a whopping 7%. Property prices are also headed north.

Current Median Home Prices

In the wake of the housing market woes, the authorities in Baltimore saw it fit to revise their housing rules. The changes worked brilliantly. In the financial year ending May 2016, Baltimore and the five adjacent counties experienced an average surge of up to 6% in home prices. Homes now cost an average $243,000, and this is the best price since the mishaps of ’08.

Robust Networks

Todd Lubar is one of the main players in this industries impressive comeback. Todd’s investing passion coupled with his genuine desire to help people make their home ownership dreams come true has transformed him into one of the most sought out after consultants in Baltimore area and beyond. Over the years, he’s forged powerful allegiances with the experts in the sector. Those networks have enabled him to make huge strides in learning the industry.

In 1999, he started working for the Legacy Financial Group. That opportunity saw him master the art of brokering loans and mortgages to consumers. With time, he quit that job and went on to found, Legacy Properties, LLC, a company specializing in selling refurbished housing units. Later, he set up Charter Funding.

Affordable Home Loans

His interactions with the consumers led him to a shocking realization. He discovered that many residents of Baltimore were unable to raise the necessary capital to purchase their first home. Banks and other conventional lenders had locked many folks from accessing home loans. Consequently, he came up with alternative funding options to enable the disadvantaged lot to get a home.

About Todd Lubar

Todd’s an alumnus of the Syracuse University. He graduated with a BA degree in Speech Communication. His first job was as at Crestar Mortgage Corporation. Todd attended the Sidwell Friends School based in D.C and the Peddie School in New Jersey for his high school learning. You can connect with Todd Lubar via his Twitter and Facebook page.

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Can Fabletics Subscriptions Challenge the Amazon Behemoth?

Fabletics is a start-up fashion Ecommerce store taking a swing at the Amazon Ecommerce behemoth, well, maybe just a swat.


Fabletics was founded as an exclusive Ecommerce business, as Amazon was. Because of its business line in clothing, Fabletics is de facto a competitor of Amazon. Of course, at this point in the history of the universe, all stores are competitors of Amazon, but in this case, Fabletics is taking particular aim at the clothing 20% market share that Amazon commands.


What Ammunition Does Fabletics have to Combat Amazon?

Both Amazon and Fabletics are Ecommerce businesses. Fabletics adds a difference in using a technique they are calling reverse showrooming, whereby they sell directly to customers, bypassing the physical showrooms of their predecessors.


By now Ecommerce is so common in our society that we can fail to see the significance of this approach. However, remember that Amazon is primarily a go-between. They are beginning to offer some of their own products now, but they were founded to enable customers to find anyone’s products anywhere.


By contract, Fabletics is selling only their own wares directly to customers. You are probably thinking that, in this scenario, Fabletics better have a very dedicated customer base if this is their concept, and you would be right. The customer base is their marketing club, VIP.


The VIP club is the most substantial weapon Fabletics has to oppose Amazon. Amazon deals in millions of orders and must necessarily let some mistakes slip into the process. The VIP club is designed to create and maintain a positive, supportive, equally fulfilling relationship with customers so that each profits from the exchange.


The VIP Club as a Subscription

Fabletics is challenging Amazon on customer service and by providing customers with a positive experience under the subscription model. For example, subscriptions have a bad reputation for being difficult to escape. Fabletics address this by ensuring that subscriptions are playgrounds rather than prisons. A customer may decline any monthly offering by notifying Fabletics before the shipping deadline. If a customer misses that deadline, Fabletics cheerfully accepts returns for any reason.


Another aspect of the subscription service that Fabletics is over-hauling is in closing it. Fabletics acknowledges that personal circumstances can intervene that can make maintaining the subscription a lower priority. Therefore, Fabletics ensures that exiting the subscription is as easy as opening it. They recognize that customers who feel burdened by the subscription will not speak well of the company and will not remember it fondly so they make the subscription as easy to end as it was to begin.


Building a Business on Service

This combination of Ecommerce, excellent customer service and providing a superior product is starting to show positive results for Fabletics. They are now opening stores to further their brand goals and integrating the VIP club into the store. VIP offers apply to store purchases, new customers may take advantage of VIP membership in stores and online and all receive the customer service that is the backbone of the subscription relationship. Amazon may have a little competition these days.