Alfonso de Angoitia Noriega Impact On Changing the Media in Mexico

As the world moves towards a paperless environment, news media and companies are trekking along. In Mexico for instance, the communication industry is a lot different now than it was over twenty-five years ago.

The media market in Mexico has been hit by small companies swimming side by side with the sharks the likes of Televisa, Grupo Reforma among others. These ‘small’ companies are serving narrow niches and using technological innovations in order to stay relevant.

For instance, when the advertising market shifted from massive billboards, posters, and the likes, new born media took the market by storm; the internet.

Top executives like Alfonso de Angoitia Noriega had stop and take note.

The Internet has enabled the consumers to get first-hand information wherever they are. They also use the internet to research more on the products they intend to buy.

Consumers frequented networking sites like facebook and twitter. New advertising media such as Pay Per Click, Cost Per Action among others took over the market.

This meant that for the telecommunication giants like Alfonso de Angoitia Noriega’s Televisa had to shift their focus to this emerging opportunity. Other companies dedicated their resources to serving the digital market.

These include;

Masclicks – is a digital media company located in Mexico City. They offer services such as web designs, app development, social ads and digital marketing strategies.

Marnie Agency – this digital company has worked with big brands like BMW. Their services include SEO, Web development, app development, media strategies among others. The company has its headquarter in Sofocles 112 Mexico

Jaque – the company was founded in 2012 and is located in La Condesa. The agency offers software development among other digital media services.

Latin3 – the agency has been in Mexico’s digital media for over a decade now. The company concentrates on developing digital marketing strategies that ride along the dynamic nature of the internet.

AMPLIFY – the digital media agency was ranked among the top 100 digital companies in Mexico. The company has its headquarters in Ciud de México, Mexico.

About Alfonso de Angoitia Noriega

Alfonso de Angoitia Noriega is the top executive and Vice president of Grupo Televisa, the leading Multimedia Company in Mexico.But before taking over this position; he was the Chief Financial Officer of the company.

Mr. Angoitia has been very instrumental in developing Televisa into the world-class company it is now. He negotiated the $1.2 billion deal between his company, Televisa, and Univision. This significantly impacted Televisa’s grand entry to the United States.