Whitney Wolfe Herd: Using The Bumble Dating App To Empower Women

Whitney Wolfe Herd, the Bumble dating app’s founder and CEO, is building a successful career by focusing on empowering women. The Bumble dating app is the only one in the industry where women must make the first move for any conversation or relationship to develop. And this ‘Women First’ concept has attracted a growing number of people to the app. Launched in December 2014, Bumble already has in excess of 22 million registered users. And membership is growing by about 70% annually. Southern Methodist University graduate Whitney Wolfe Herd now owns the U.S.’ fastest growing dating app.

Born in Salt Lake City, Utah, the passionate, energetic Whitney Wolfe Herd started her first company at age 19. She sold handmade bags and gave the money to people impacted by the oil spill in the Gulf of Mexico. After earning a degree in international relations, she went to southeast Asia and volunteered at orphanages. When Whitney Wolfe Herd returned to the U.S., she became involved in developing dating apps and promoting them on college campuses. Even though she enjoyed success, she saw how men dominated the interactions on the dating apps. When she conceived Bumble, Wolfe Herd decided she would use it to help empower women.

Bumble has been a runaway success. Women love the fact they must make the first move or the match is dissolved after 24 hours. And men love Bumble because there are millions of women there. The success of the Bumble dating app has been nothing short of phenomenal. The company made $100 million in 2017 and is anticipated to make twice as much in 2018. Forbes has chosen the 28 year old Whitney Wolfe Herd for their 30 Under 30 list of innovative entrepreneurs. At the Austin, Texas headquarters of Bumble, women hold the top positions and make up 85% of the staff.

And Bumble continues to grow. The company recently launched Bumble BFF, an app that helps women form new friendships and improve their careers through developing platonic relationships with other women. The company also launched Bumble Bizz, a business-oriented networking app. The personal life of Whitney Wolfe Herd is also going great. She recently married Michael Herd in a gorgeous ceremony in southern Italy. She met the oil and gas industry heir and entrepreneur in Aspen, Colorado a few years ago while on a ski vacation. And the hive at Bumble continues to grow.